Privacy policy

Last updated: 9th July 2025

This Privacy Policy describes how your information is collected, used, and shared when you visit soulwax.com

Information We Collect

When you visit the Site, we automatically collect certain technical information about your device using various tracking technologies, including:

  • Information about your web browser and device
  • Time spent on pages
  • Pages visited
  • General location data
  • Interaction data and user behavior
  • Other analytics data provided by our tracking tools

Cookie Usage

We use cookies and tracking technologies to understand how visitors use our site and to provide personalized advertising experiences across multiple platforms.

Google Tag Manager

We use Google Tag Manager (GTM-W6LTTZ7P and GTM-M9NK8HW) to manage various tracking scripts on our website. Google Tag Manager itself does not collect personal data, but facilitates the loading of tags that may collect data. This service helps us efficiently manage and deploy marketing and analytics tags without modifying our website code directly.

Meta Pixel

We use Meta Pixel (ID: 21701161182004), a tracking technology provided by Meta (formerly Facebook). The pixel helps us:

  • Measure the effectiveness of our advertising
  • Understand how visitors interact with our site
  • Analyze traffic patterns
  • Build custom audiences for advertising

Meta may use the data collected to provide advertising services. For more information about how Meta handles your data, please review Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/

Google Analytics

We use Google Analytics (G-QKEQR920KZ and G-Z1MS9B1T9E) to collect information about:

  • How long you spend on the site
  • The pages you visit
  • The device and browser you use
  • Your approximate location (country/city level)
  • Traffic sources and user behavior patterns

Google Analytics cookies (_ga) typically expire after 2 years, while session-based cookies (_gid) expire after 24 hours. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Remarketing

We use Google Ads Remarketing (multiple campaign IDs including AW-616115828, AW-760537739, AW-854631222, AW-1054184352, AW-1062540359, AW-1030397030, AW-16460022859) to display relevant advertisements to users who have previously visited our site. This technology uses cookies to anonymously identify your browser and show ads based on your past visits to our website.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

TikTok Pixel

We use TikTok Pixel (SDK IDs: C2T72MSAJ6IAHR393GU0 and D1M35VJC77U2VBBSRAKG) to track conversions from TikTok ads, optimize our ad campaigns, and build targeted audiences for future ads. This pixel collects information such as:

  • Pages visited
  • Items viewed or interacted with
  • User actions and conversions
  • Basic device and browser information

For more information about how TikTok handles your data, please review TikTok’s Privacy Policy at https://www.tiktok.com/legal/privacy-policy.

Spotify Pixel

We use Spotify’s tracking pixel to measure advertising effectiveness and user engagement related to music content. This helps us understand how users interact with music-related content and optimize our marketing campaigns on Spotify’s platform.

Snapchat Pixel

We use Snapchat’s conversion tracking to measure the effectiveness of our advertising campaigns on Snapchat and to create targeted audiences. This pixel collects information about your website interactions to optimize ad delivery.

Amazon Advertising

We use Amazon’s advertising technology to track conversions and optimize advertising campaigns. This helps us measure the effectiveness of our marketing efforts and provide relevant advertising experiences.

AEG Presents Tracking

We use AEG Presents tracking technology to monitor ticket sales, event promotion effectiveness, and user engagement with live music content. This helps us optimize our live event marketing and provide better experiences for concertgoers.

Active Campaign

We use Active Campaign for email marketing services, including newsletters, promotional communications, and automated marketing campaigns. When you subscribe to our mailing list or interact with our content, Active Campaign collects and processes:

  • Your email address and contact information
  • Email interaction data (opens, clicks, engagement)
  • Website behavior and page visits
  • Marketing automation and segmentation data

For more information about how Active Campaign handles your data, please review Active Campaign’s Privacy Policy at https://www.activecampaign.com/privacy-policy

Your Rights

You can opt out of tracking by:

  • Adjusting your cookie preferences using the ‘Cookie settings’ link in the footer
  • Using browser privacy settings to block cookies
  • Installing ad-blocking software
  • Visiting Meta’s opt-out tools at https://www.facebook.com/settings/?tab=ads
  • Using Google’s Ads Settings at https://www.google.com/settings/ads
  • Adjusting your TikTok privacy settings at https://www.tiktok.com/setting
  • Managing Snapchat ad preferences in your Snapchat account settings
  • Unsubscribing from email communications via the unsubscribe link in any email or by contacting us directly
  • Requesting data deletion or modification by contacting our support team

Data Retention

We retain your data for as long as necessary to provide our services and fulfill the purposes outlined in this privacy policy. Different tracking technologies may have varying retention periods as specified by their respective privacy policies.

Changes

We may update this privacy policy from time to time to reflect changes in our practices, tracking technologies, or for operational, legal, or regulatory reasons. The updated date at the top of this policy will reflect when changes were last made.